Marketing plan assignment (topic=dr pepper soft drink)

Choose a brand from the list below or select one of your own choice to research and develop a marketing plan.  You should be able to find information from business media, such as The Wall Street Journal, Business Week, Fortune, Advertising Age, or Forbes. Start with the recommended publications above.   Other information may be obtained from the company’s website, and from the business section of daily newspapers.  You may also look for the product in stores, or visit the business for additional information.  This is particularly helpful for understanding the competition, the pricing, and distribution strategies.  Use multiple sources because some may be biased (for example, the company website probably avoids any negative information about the brand).

I expect a minimum of twelve current articles (2012 – present), not including the company website, as background for your paper.  If you are not sure about the meaning of the terms in the outline below, consult your textbook to make sure you understand what you are saying about the brand.  Although many students start their searches with Wikipedia for background information, Wikipedia is NEVER appropriate as a citation in college level wor