Choose a brand that is a competitor to the one you are working on for your final project.
√ Each member of your group should choose a different competitor.
√ Analyze how this brand adapted to the COVID-19 pandemic in their marketing on digital platforms
√ What is your opinion on their reaction? Defend your opinion.
√ What long-term effect do you think the pandemic will have on how brands communicate with their customers?
The Competitor Brand i choose: Monkey 47
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