The Difference Between Centralized and Decentralized Approaches to Corporate Entrepreneurship, and the Role of Product C

The Difference Between Centralized and Decentralized Approaches to Corporate Entrepreneurship, and the Role of Product C


Product Champion

What is the difference between centralized and decentralized approaches to corporate entrepreneurship?
Which best describes Samsung Electronics? Explain your answer

What is the role of product champions in launching new products and services within the enterprise?

How can companies leverage product champions to improve their venture development efforts? I will explain how the case of Samsung Electronics illustrates the innovative, aggressive, and risky aspects of entrepreneurship (Eo) and how they combine to give entrepreneurial companies a competitive advantage.


A focused approach to corporate entrepreneurship occurs when the venture is decoupled from the company’s operations. A focused approach is usually undertaken by an independent group. It makes us autonomous and creates working groups to pursue entrepreneurial goals independent of the rest of the company (Ahsan & Fernhaber, 2019). The advantage of a focused approach is that it allows entrepreneurial team members to work and develop outside the normal constraints imposed by the organization’s existing norms. A decentralized approach is one in which every department of an organization participates in and contributes to entrepreneurial policies and principles. Entrepreneurship practices and commitment to principles can extend across an organization. The only advantage of a decentralized approach is that organizational members do not need to be reminded to think entrepreneurially (Boone et al., 2019). Samsung Electronics takes a focused approach to promoting the development of its own products rather than copying others.

Product The importance of his champion role is to sell the idea to management and get them interested in the project. Product champions are essential to the success of product innovation in large companies. Procedures and systems developed in large organizations help maintain the status quo and avoid risk. A regular screening mechanism requires a management hierarchy and chain of command (Fujii, 2017). To understand the dynamics of the process in which product development is influenced by champions, it is important to recognize that the decision to adopt an idea is a collective decision. Product champions have several roles. Acts as a link between different phases. Top management is often involved in the decision-making stage. Samsung Electronics has successfully become a leader in the semiconductor and memory businesses. Samsung Electronics is one of the few companies that can invest in new generation semiconductors (Keränen & Liozu, 2019). Samsung Electronics pushed to make its products more accessible to end customers.


Ahsan, M., and Fernhaber, S.A. (2019). Multinational companies: Leverage an international entrepreneurial perspective to gain new insights into subsidiary efforts. Journal of International Management, 25(1), 51–65.

Boone C., Locsin B., Gunter H., and Berderbos R. (2019). Diversity of nationalities in management teams, entrepreneurship in companies, and innovation in multinational companies Journal of Strategic Management, 40(2), 277–302.

Fujii, S. (2017) Product Champions for Successful Innovation: Review the past literature and challenge the future. Br J Les, 4(4), 22.

Kellenen, J. & Rioz, S. (2019). Value Advocate in the Business Marketplace: Four Role Compositions. industrial marketing management.

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