More and more players are entering the EV (Electronic Cars) market, yes, not only Tesla now.
In February 2021, we experienced some of the coldest and snowiest days across America…
There is one interesting topic merits our attention as CI professionals: the performance of Electronic cars (not the Hybrid ones) in harsh Winter.
For your assignment, please search with competitive intelligence tools we discussed in class to do the following things:
1. Identifying the market shares of EV brands in America, and finding the top 3 competitor for Tesla .
2. Major complaints / issues facing these EVs in February 2021 .
3. Any mis/dis-information you found online and how did you conduct fact check.
**your assignment must be including the screenshots or charts, references, and other non-textual contents).
And should be this assignment only on US and only on electronic vehicles, not hybrid
And should be including graphs or chart or screenshot as much as possible more than 3
And mention all sources you will use, including the competitive intelligence tools.
The counting only the text
One of the major factors attracting consumers to Electric Vehicles is battery power. With long lasting and furthest driving batteries considered to be the most appropriate. The organizations that will uphold these aspects in the future as well as provide the cheapest battery will eventually dominate the market. It is for this reason that Tesla currently single-handedly dragged the auto industry to join the EV business (Wagner, 2021). Tesla currently holds over 50% share of the EV market in the US with local and multinational corporations struggling behind (Wagner, 2021). Chevrolet is the next best competitor as it takes up 9.89% of the market with over 36,000 vehicles sold over the year 2018. Toyota and BMW as they sold EVs accounting for 7.52% and 6.24% of the EV market share (Wagner, 2021). These multinational auto companies should are actively employing strategies that will help them catch up with Tesla, although they may well have lost already. BMW is active in the luxury brand and its i3 and i8 models continue to provide its consumers with the alternative to Tesla Vehicles.
Chart of US EV Sales Percentages by Brand
|Brand||Total Vehicle Sales||EV Sales||Brand EV Sales %||US % EV Sales||% Total US Vehicle Sales|
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