Paper instructions

please use the book and ppt to make sure we are on the right path

(a) Please carefully read the attached article and then, explain why marketers emphasize the application of experimental research design.

(b) According to the authors, marketers should think like a scientist while conducting each experiment. Explain how and why?   

(c) The authors provide seven rules for running experiments. Please briefly explain the rules. Which rule do you think is the most important one? Why?


(a) Please carefully read the attached article and then explain why marketers emphasize the application of experimental research design.

Marketers particularly emphasize experimental studies layout because of its cap potential to supply value. Through those experiments, the entrepreneurs are capable of positioning their sports beneath neath good enough control. Experimental researches especially remedy agencies and controls. Through the experiments, the researchers can take a look at the modifications that could arise to the crucial advertising variables inclusive of prices, product, and promotion, through converting elements affecting them. Besides, the experimental study layout permits the entrepreneurs to comprehend different possibilities taking place on the market, which may be successfully used to reinforce the business`s growth. One of the maximum sizeable demanding situations going through for entrepreneurs is making the proper decisions, which might aid their advertising dreams and objectives. The software of experimental studies layout affords the premise for making higher and greater knowledgeable decisions. They gift feasible effects beneath neath special conditions, imparting room for deciding on the maximum suitable information (Anderson & Simester, 2011).

(b) According to the authors, marketers should think like a scientist while conducting each experiment. Explain how and why? 

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