Assignment | BA 601 Marketing Management | Campbellsville University\

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Assignment | BA 601 Marketing Management | Campbellsville University\

BA 601 Marketing Management

discussion areas will be provided to facilitate interaction among members. students will develop a marketing plan for a small business (either real or fictional). each student will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

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