Management Title: Question 1 (Take Home Exam 1)

Please answer the question below.  It is worth 50% of the exam.  Please provide the word count for each answer after your response.  Microsoft Word has a word count feature you can use for this purpose.

[750words]

1. You are the campaign manager for a female, Republican governor who has designs on running for president in 2024.  She is not a person of color and she represents a Midwestern state.  Design a campaign strategy for her to win the Republican primary and the general election based on what we know about how people make voting decisions, the order of the state primaries and caucuses, the biases introduced by the Electoral College , the potential role of populism in future elections, and other strategic factors.  I suggest that you identify no more than 5 core electoral strategies and develop each of them to explain to your candidate how they are going to help her win the election (750 word maximum)

valuable links.

https://archive.informationactivism.org/basic1.html

 http://www.stopclustermunitions.org/media/330831/Campaign-Toolkit-Chapter-3-Building-a-Campaign-Strategy-low-res-.pdf

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