Res w6 d2 | Management homework help


Please read each passage below, I need a few sentences in response to each part. Please label Part 1 passage part 1 and the same with the other one.

Part 1

There are five key elements to a successful content marketing campaign.  They include the audience, the content, the offer, the promotion and distribution, and the follow-up.  The first component is the audience, which is important because they are how you are reaching out to for business.  By knowing who your audience is will bring the rest of your marketing campaign into focus.  Next comes the content, once the target audience is defined the content begins to take shape.  Knowing who it is you are trying to speak to is important and will determine how you speak to them.  The content of your message has to resonate with your audience or else you will push them away.  The offer needs to be something of value to your target audience and something they will be unable to get somewhere else.  The promotion and the distribution should be something that gets the attention of your audience.  It needs to get them talking.  The use of social media and bloggers is an important tool to do just that.  Finally, there is the follow-up which should be used to share any offers or deals you have going at any given moment.  They should also be used to provide more information about the company and your products.

Hall. J. (2017, February 15). How to target three generations with social marketing, not stereotypes.  Forbes.

Part 2

“Content marketing is about using content to build relationships.” (Ogden, 2014). The five components of content marketing as laid out in the article by Rampton (2016) are: The audience, the Content, the Offer, the Promotion/Distribution and follow-up. Each one is unique to the goal it intends to achieve.

The audience step involves not only simply identifying the audience you are seeking to speak to with the content marketing. This means determining not only the gender or personality of your target market but also geographically where they reside. This step helps ensure the following steps are geared towards that specific group you’re organization is trying to market towards. This step help ensure the rest of the steps in the content marketing process have synergy which is key to the organizations IMC (Ogden, 2014).

The next steps include the content, offer and promotion. The content step seeks to identify the issue within your target market and how the organizations product/service can fill that need (Rampton, 2016). This is followed up by the offer which should target the organization’s audience to provide something they can’t get anywhere else. Finally the promotion/distribution step involves getting all of the previous information to the target market. If the listed steps are followed in the guidelines laid out within the organizations IMC, these should flow very smoothly to ensure the best results from content marketing. The final step in content marketing as laid out by Rampton (2016) is follow up, meaning continuing to build the relationship with the customer that the content marketing has obtained. Whether that be with additional offers, information about the organization or something else entirely. This is where an organization can further utilize their IMC with the new customer base that content marketing has helped obtain or expand.


Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

Rampton, J. (2016, October 2). 5 key components to a successful content marketing campaign (Links to an external site.) (Links to an external site.). Retrieved

Calculate the price of your order

Select your paper details and see how much our professional writing services will cost.

We`ll send you the first draft for approval by at
Price: $36
  • Freebies
  • Format
  • Formatting (MLA, APA, Chicago, custom, etc.)
  • Title page & bibliography
  • 24/7 customer support
  • Amendments to your paper when they are needed
  • Chat with your writer
  • 275 word/double-spaced page
  • 12 point Arial/Times New Roman
  • Double, single, and custom spacing
  • We care about originality

    Our custom human-written papers from top essay writers are always free from plagiarism.

  • We protect your privacy

    Your data and payment info stay secured every time you get our help from an essay writer.

  • You control your money

    Your money is safe with us. If your plans change, you can get it sent back to your card.

How it works

  1. 1
    You give us the details
    Complete a brief order form to tell us what kind of paper you need.
  2. 2
    We find you a top writer
    One of the best experts in your discipline starts working on your essay.
  3. 3
    You get the paper done
    Enjoy writing that meets your demands and high academic standards!

Samples from our advanced writers

Check out some essay pieces from our best essay writers before your place an order. They will help you better understand what our service can do for you.

Get your own paper from top experts

Order now

Perks of our essay writing service

We offer more than just hand-crafted papers customized for you. Here are more of our greatest perks.

  • Swift delivery
    Our writing service can deliver your short and urgent papers in just 4 hours!
  • Professional touch
    We find you a pro writer who knows all the ins and outs of your subject.
  • Easy order placing/tracking
    Create a new order and check on its progress at any time in your dashboard.
  • Help with any kind of paper
    Need a PhD thesis, research project, or a two-page essay? For you, we can do it all.
  • Experts in 80+ subjects
    Our pro writers can help you with anything, from nursing to business studies.
  • Calculations and code
    We also do math, write code, and solve problems in 30+ STEM disciplines.

Frequently asked questions

Get instant answers to the questions that students ask most often.

See full FAQ
    See full FAQ

    Take your studies to the next level with our experienced specialists

    Hello, we are online 24/7. Leave a message we will reply instantly