BCG MATRIX

BCG MATRIX

1. Go to https://www.coca-colacompany.com/brands  and select FOUR different brands – each competing in a product category.  

 Using the  PSU library resources, which you can access here: https://guides.library.pdx.edu/c.php?g=271215&p=1811138   complete the data table in class, answering the questions below.     A video tutorial of the relevant  library resources is available at    https://youtu.be/oelnEbPQYsc  (10 points)

  1. What is the revenue and growth rate of each product category (i.e. carbonated beverage, bottled water, juice, etc) that Coke brands compete in? 
  2. What is the market share for each Coke brand, the share of the largest competitor and the relative market share for this Coke brand? 
Product Brand NameTotal Product Category Revenues   ($M & Year)Product Category Revenue Growth (Decline) (% change yr-over-yr)Brand Market Share for Coke product (%)Name the Primary Competitor and identify its Market Share    Relative Market Share**   (calculated)
 
     
 
 

**Relative Market Share =   Portion of industry sales generated by your product

                                    Portion of industry sales generated by largest competitor

                                                                                                   Relative Mkt Share

If your brand = 34% share and the largest competitor = 48% share     .34 / .48 = .71

If you are top competitor @ 48% share      =                                         .48/.48 = 1.00

If your market share = 60% and the largest competitor = 48% share   .60/.48 = 1.25

2.  Label the horizontal and vertical axis of the BCG Matrix to precisely plot each of these four brands on a BCG Matrix.  Label the endpoints of each axis to reflect the minimum and maximum values you found for both growth and share. 

Using the data from your research, create a bubble chart to illustrate the relative size of each market and the share your brand holds in that market using Excel. (10 pts)

HOW TO CREATE A BCG MATRIX IN EXCEL

Highest %                 Market Growth                  
                Lowest %                  

                                                Highest %                                                      Lowest %

                                                                                    Relative Market Share

3.   Interpret the BCG Matrix results.  In other words, what does this information imply about the resource allocation decisions that are likely to be made?  (10 points)

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Hello, welcome to our site. Kindly send us a message and we will be in contact with you right away. "We are simply the best"