Background: the internet has changed the landscape for conducting

 

Background: The Internet has changed the landscape for conducting business forever. Because of the highly connected, flattened world and broadened competition field, today’s companies are increasingly facing more opportunities (being able to reach customers and markets that they might never have thought possible) and more challenges (a globalized and ever-changing competitive marketplace). Companies with the vision and capabilities to deal with such a volatile environment are greatly benefiting from it, whereas others who resist adapting are having difficulty surviving.

Reference: Sharda, R., Delen, Dursun, and Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support. 11th Edition. By PEARSON Education. Inc.

Research Question: Further to the above and because of its sheer size and complexity, mining the Web is not an easy undertaking by any means. The Web also poses great challenges for effective and efficient knowledge discovery (Han & Kamber, 2006). What are some of the main challenges the Web poses for knowledge discovery?

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