Locate an article in a trade publication about a public relations campaign that has been conducted in the past 12 months. Refer to the list of PR trade magazines/blogs in your syllabus to start your research. Your campaign must include either social media as one of the tactics OR target a specific audience in the United States (such as a certain gender, race, age group, or sexual orientation–in other words, not a mass audience) OR target a public in another country.
Do the following to complete this assignment:
Your campaign cannot be any of the campaigns you will be analyzing in this module in other assignments.
Note: Make sure that your campaign looks like some of the campaigns found in the textbook. A PR campaign is a planned and orchestrated effort to achieve certain objectives. I would suggest you stay away from one-off’s like a nice PR gesture, the initial response to a crisis, and political campaigns.
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