As brochure: design elements of a technical document & letter of | EDU 321 Introduction to Serving English Language Learners | Ashford University

The design of a technical document is a very important part of the development process. If a document is poorly designed, it can be distracting to the reader and even cause the content to lose credibility.

Create a flyer (or brochure) using the techniques learned in this week’s reading assignment. Go to page 290 of Technical Communication to locate “Case 11: Designing a Flyer.”

  • Study the “background” purpose and intended audience (pages 89-91).
  • Review Document 11.1 downloadMinimize File Preview. Important: consider what the best organization might be for this information. Note: This document is only available in the online course. It CANNOT be accessed via the MacMillan website mentioned in the textbook.
  • Create a one-page flyer in which you implement the design that you have determined will be most effective for the audience and purpose described on pages 250-253. Assume the target audience has little to no experience with your topic, but the audience would find useful an information summary on graduate school admissions tests. Required: make sure to integrate graphics (minimum of two and a maximum of four) to support the textual information that your flyer conveys. Keep in mind that the layout and balance of visual and textual information are critically important to fulfill the expectations of a multi-cultural audience, thereby conveying your message with clarity. Save your flyer as a PDF document.
  • Submit your flyer as a PDF attachment to your peers through the discussion. Based on your study of selective readings from Chapters 11,12, and 21, include a 250-word analysis of your chosen page layout, columns, typography, titles and headings, and the integration of visual elements to support your text.

Finally, your Letter of Transmittal should introduce the “primary reader to the purpose and content of the report” and “establishes a courteous and professional tone” (page 481). For a sample, see pages 490-491. Be sure to follow the guidelines in Chapter 18 and in the multi-media links provided under Required Resources in Week Five. Your Letter of Transmittal should be one page or approximately 250 words long.

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