One of the most critical factors in customer relationship management that directly impacts a company’s long-term profitability is customer attrition. When a company can better predict if a customer is likely to cut ties, it can take a more targeted approach to mitigate customer turnover.
In this task, you will use Python, SAS, or R to analyze data for a telecommunications company (see “Customer Data” web link) and create a data mining report in a word processor (e.g., Microsoft Word). You will create visual representations throughout the submission to show each step of your work and to visually represent the findings of your data analysis.
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