Individual assignment (ces 2021) | Marketing homework help

Learning tasks for the class on 4/8:

1. Explore the learning materials (articles & videos) for this assignment.

2. Complete individual assignment (CES 2021) by 4/12 (Monday). 

  • Typed; Times New Roman 12 font, double spaced, 1″ margin
  • References: If you have used any sources for this assignment, you should cite them in your paper (Using “APA”).

Article 1: 

https://www.wsj.com/articles/best-of-ces-2021-the-virtual-tech-shows-weirdest-and-most-wondrous-gadgets-11610719200

CES 2021 was unlike any trade show we’ve ever experienced. Due to Covid-19, it was “all digital,” which really meant “mostly websites.”

To find the hot stuff this year, we didn’t wander the millions of square feet of the Las Vegas Convention Center and surrounding facilities, but instead watched streamed presentations, combed through hundreds of exhibitors’ “digital activations” and, of course, heard plenty of pitches from entrepreneurs and marketing folks eager to keep us in the loop—global pandemic or not.

That means we weren’t able to touch and feel the innovations like in years past—although we did get some stuff sent to our homes. Still, it hasn’t stopped us from bringing you the craziest, coolest and kookiest gadgets we could find.

Article 2:

https://www.wsj.com/articles/ces-2021-the-worlds-largest-tech-show-trades-las-vegas-for-cyberspace-11610290800

CES, the world’s largest tech show, is quite something to behold. Or it would be if you could actually behold it in person.

Almost inconceivably sprawling in its pre-pandemic incarnations, the industry extravaganza spanned the entire Las Vegas Convention Center, the nearby Sands Expo and chunks of a dozen or more hotels up and down the Strip. It was like a Disneyland for tech: Since I started covering the annual January event in 2001, I’ve fired a computer-assisted sniper rifle, attended a Tesla-coil music concert, hitched a ride in self-driving vehicles and met countless robots. I once took the controls of a Fujifilm blimp midflight.

This year, you actually can see it all—but only from the little screen through which you see pretty much everything else these days. Vegas and CES will be without each other for the first time in decades. No more blimp rides.

Article 3:

https://www.ces.tech/CES-2021/CES-2021-Wrapup.aspx

The first-ever, all-digital CES® 2021 made history as the largest digital tech event. Catch up on event highlights and watch on-demand program highlights from the world’s most influential tech event.

Video 1:

https://www.wsj.com/video/series/joanna-stern-personal-technology/ces-2021-smart-masks-smart-air-purifiers-and-more-covid-fighting-gadgets/5BED1C45-A45E-4CDA-9E4B-DC1195F807ED?mod=djem10point

At this year’s virtual tech megashow, gadgets to protect you from Covid-19 are all the rage. But do you need a connected mask and a personal air purifier? What about a doorbell that takes your temperature? WSJ’s Joanna Stern checks out this new gear—from her basement.

Article 4: 

https://www.wsj.com/articles/ces-2021-from-toilets-to-coffee-tables-the-best-smart-home-gadgets-hide-the-tech-11610629200

CES is an all-virtual, pared-down affair this year, featuring new versions of many usual suspects. So far, we’ve seen filmmaking drones, dishwashing robots, rollable phones and other kinds of gadgetry ranging from clever to crazy. The annual conference’s main value proposition is that it offers a little glimpse into the future—yet the most compelling new smart-home gadgets don’t look futuristic at all.

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