The assignment requires students to describe and analyse marketing activities associated with the launch of a new haircare product.
The assignment needs to contain the following elements:
a) A brief description of the new product that is the focus of this assignment AND a brief analysis of the market for this product;
b) Set out your strategy for the segmentation, targeting and positioning of the product;
c) Your recommended Marketing Mix for this product
2000 WORDS / HARVARD REFERENCING please
PLEASE SEE ASSIGNMENT BRIEF ATTACHED WITH ALL INFO!
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