Case 1: GE’s Two Decade Transformation: Jack Welch’s Leadership-HBS # 9-399- 150
Case Overview: GE is faced with Jack Welch’s impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE’s heritage and Welch’s transformation of the company’s business portfolio of the 1980s, the case chronicles Welch’s revitalization initiatives through the late 1980s and 1990s. It focuses on six of Welch’s major change programs: The “Software” Initiatives, Globalization, Redefining Leadership, Stretch Objectives, Service Business Development, and Six Sigma Quality.
Subjects Covered: Business policy; Change management; Conglomerates; Corporate strategy; Executives; Implementing strategy; Leadership; Organizational change; Organizational culture; Organizational development
N.B.: You never need to look up for information beyond the case to do well in the class. The key is to using the information provided effectively. Collecting additional data is more likely than not to be a distraction.
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