week 5 final paper | BUS 330 Principles of Marketing | Ashford University

Principles of Marketing

Marketing Plan

What To Do: My topic is Budweiser

Finish the marketing plan you began in Week 2 and wow your internship bosses!

How to Do it

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing planPreview the document.

Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.

  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT (strengths, weaknesses, threats & opportunities) analysis
    • For each, identify and describe a minimum of 3 examples (12 in total).
  • A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

  • Segmentation approach and rationale
    • e.g., Demographic, geodemographic, behavioral, psychographic, etc.
  • Target market(s) description
  • Positioning statement
  • Marketing mix details
    • Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
  • Success metrics
    • Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
  • International considerations
    • Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Conclusion
    • Summarize your plan and why it deserves to be funded.
  • References (at least 3 outside of the textbook)

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Calculate the price of your order

Select your paper details and see how much our professional writing services will cost.

We`ll send you the first draft for approval by at
Price: $36
  • Freebies
  • Format
  • Formatting (MLA, APA, Chicago, custom, etc.)
  • Title page & bibliography
  • 24/7 customer support
  • Amendments to your paper when they are needed
  • Chat with your writer
  • 275 word/double-spaced page
  • 12 point Arial/Times New Roman
  • Double, single, and custom spacing
  • We care about originality

    Our custom human-written papers from top essay writers are always free from plagiarism.

  • We protect your privacy

    Your data and payment info stay secured every time you get our help from an essay writer.

  • You control your money

    Your money is safe with us. If your plans change, you can get it sent back to your card.

How it works

  1. 1
    You give us the details
    Complete a brief order form to tell us what kind of paper you need.
  2. 2
    We find you a top writer
    One of the best experts in your discipline starts working on your essay.
  3. 3
    You get the paper done
    Enjoy writing that meets your demands and high academic standards!

Samples from our advanced writers

Check out some essay pieces from our best essay writers before your place an order. They will help you better understand what our service can do for you.

Get your own paper from top experts

Order now

Perks of our essay writing service

We offer more than just hand-crafted papers customized for you. Here are more of our greatest perks.

  • Swift delivery
    Our writing service can deliver your short and urgent papers in just 4 hours!
  • Professional touch
    We find you a pro writer who knows all the ins and outs of your subject.
  • Easy order placing/tracking
    Create a new order and check on its progress at any time in your dashboard.
  • Help with any kind of paper
    Need a PhD thesis, research project, or a two-page essay? For you, we can do it all.
  • Experts in 80+ subjects
    Our pro writers can help you with anything, from nursing to business studies.
  • Calculations and code
    We also do math, write code, and solve problems in 30+ STEM disciplines.

Frequently asked questions

Get instant answers to the questions that students ask most often.

See full FAQ
    See full FAQ

    Take your studies to the next level with our experienced specialists

    Chat
    Hello, we are online 24/7. Leave a message we will reply instantly