Deliverable 1 – strategic management plan | MAN4720 | Rasmussen College System

 

Competency

Examine the nature and functions of strategic management.

Instructions

Today a new quarter begins at one of the following well-known organizations: Google, Walt Disney Company, Amazon, P&G, 3M, or Ford Motor Company. Please choose one of these organizations to complete the summative assessments for this course. Once you choose an organization, you should use that organization for all of your assignments.

There are changes on the horizon for your chosen company that could either impact business positively or negatively, so there is a need to revisit the current strategic plan.

Complete the following steps by writing a three- to four-page APA formatted paper with at least two outside sources (in addition to the text):

  1. Research what the vision and objectives are for the organization over the next two years.
    • What is the current vision and has the organization followed this vision through their actions? If so, how, and if not, in what ways?
    • What are the short-term and long-term objectives for the organization? In what ways can these objectives be achieved? (If the organization has not provided this information, use your research to hypothesize what these objectives might be, and how they could be achieved.)
  2. Complete a SWOT analysis by performing research on your chosen organization. If the necessary information is not available, infer what the missing information might be based on your research.
    • What are the current strengths of the organization and will they still be of value as the industry changes?
    • In what way can the current weaknesses be minimized while adapting to the change on the horizon?
    • Are the opportunities of the previous plan still applicable? If not, what will the new opportunities be?
    • What are the upcoming threats? Can they be addressed in the same way as they have been in the past?

In addition to answering the questions above, please answer the following question in your paper: In what way was this analysis beneficial in providing the beginnings of a well-rounded plan for the future, and in what way will this understanding impact the workforce? Incorporate information from the readings, your research, and personal experience (using APA citations where appropriate).

Grading Rubric

FFCBA01234No PassNo PassCompetenceProficiencyMasteryNot SubmittedDoes not identify the vision and objectives, nor are the required sources present to support points.Identifies the vision and objectives, yet only a basic understanding is displayed.Identifies the vision and objectives, but description for achieving these objectives in underdeveloped.Identifies the vision and objectives, and description for achieving these objectives in well-developed.Not SubmittedNo mention of organization’s strengths and weaknesses.Only a vague understanding of the organization’s strengths and weaknesses is demonstrated.A thorough understanding of the organization’s strengths and weaknesses is demonstrated, but no mention of possible changes.A thorough understanding of the organization’s strengths and weaknesses is demonstrated, including a discussion of possible changes.Not SubmittedNo mention of opportunities and threats to the organization.Only a vague understanding of opportunities and threats to the organization is demonstrated.A thorough understanding of opportunities and threats to the organization is demonstrated, but no mention of possible changes.A thorough understanding of opportunities and threats to the organization is demonstrated, including a discussion of possible changes.Not SubmittedNo mention of how the analysis was beneficial or how it would impact the workforce.A brief discussion of how the analysis was beneficial, but not how it would impact the workforce.A thorough discussion of how the analysis was beneficial, and a brief mention of how it would impact the workforce.A thorough and clear discussion of both how the analysis was beneficial and how it would impact the workforce 

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