Select a U.S. product or service brand. Select a foreign country where you think it can be successfully marketed. Develop a plan to export your selected brand to this country. In your plan, include:
· In your plan, emphasize economics, finance, taxes, overhead expenses, and income balance sheet. Write your plan in a 4-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
Internet Trade Bureau http://internettradebureau.com/
|Assignment 1 Grading Criteria
|Justified selection of foreign country with reference to characteristics of the selected brand.
|Selected entry strategy and summarized licensing process.
|Developed a plan for promotion through the Internet.
Assignment 2: Sales and Marketing Personnel
Select a U.S. product or service brand. Select a non-English-speaking country where you think this brand can be successfully marketed. Write a report on local sales and marketing personnel. In your report, include:
|Assignment 2 Grading Criteria
|Analyzed sales and marketing skills with reference to brand and market characteristics.
|Developed criteria for selecting sales and marketing personnel.
|Identified training needs of personnel recruited.
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