Marketing channel reflection | Marketing homework help

     

Students will be required to write up a reflective essay on what they have learned from their marketing channels course 

including guest speakers during the spring session.  (6 pages)

     

Subject description 

This subject develops advanced knowledge, theories and professional practice relating to the design and management of effective business-to-business (B2B) and business-to-consumer (B2C) channel relationships. The subject introduces students to analysis of multichannel organisations that are adopting and managing both traditional and/or direct online digital channels to achieve a sustainable competitive advantage. Technical channel research skills are developed to apply to conducting a channel audit, identifying channel gaps to improve channel organisational efficiency. 

     

Subject learning objectives (SLOs) 

Upon successful completion of this subject students should be able to: 

  1. implement practical solutions to complex channel problems by analysing relevant information
     
  2. apply business concepts, analytical perspectives, decision tools, and innovative problem solving to address managerial channel decisions
     
  3. work effectively in teams to develop interpersonal, leadership and communication skills
     
  4. present effectively in an informal and formal manner the findings of the group work components.
     

     

Contribution to the development of graduate attributes 

This unit focuses specifically on the acquiring the knowledge and practical competencies to design, develop, maintain and manage effective relationships among worldwide marketing channels, to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Students will acquire an understanding the issues and challenges faced by organisations in designing and managing these channels, and their strategic importance to these organizations. This subject develops skills linked to the Faculty’s graduate attribute that looks at developing critical thinking, creativity and analytical skills. This is achieved through analysing a company’s channel ecosystem through completion of a major project, guest speakers and case problems. 

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Hello, welcome to our site. Kindly send us a message and we will be in contact with you right away. "We are simply the best"