I would like to go with a T-Shirt company that incorporates family photos on their shirts. Allowing the customers to custom build would great for competition. this would be for a new start-up, or can be molded after a T-shirt niche.
You will be required to write a marketing plan for a product, company, or a service. There is an excellent template on page A-7 to A-13 of your textbook.(Book:Contemporary Marketing, 18th Edition Louise E. Boone; David L. Kurtz ISBN-10: 1-337-38689-8 ISBN-13: 978-1-337-38689-0) The marketing plan is only as good as the information it contains and the effort, creativity, and thought that went into its creation. Keep your marketing plan on a local scale. It might be fun to write a marketing plan for a company such as Disney but to complete the plan would be unmanageable compared to a more local product, company or service. You may team up with up to three members of the class to write your plan. This does not have to be a team project. You will need to write your plan and submit it using Blackboard in module 8. You will also be required to submit a PowerPoint or Prezi of your plan and submit it in module 8.
To begin, you must decide whether you would like to work in a team or complete the project individually.
Please post to the discussion forum and write either “individual” or “team” to indicate your preference. If you do not post your preference in this forum by Sunday, 11:59 p.m. EST. you will complete your marketing plan individually.
Rubric uploaded below.
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